Before You Buy a New Web Domain Name Some Precautions
Some good suggestions before you purchase a web domain name for your business or personal website:
Potential for legal conflict: Be aware of trademarks and copyrights belonging to other entities. While a URL like www.amazonbooks.com might be accurate to your bookstore in Amazon, Canada, it’s also an issue with an existing business. Use the search engines to research the keywords contained in your URL. If something comes up that seems like a conflict, it most likely is.
Site age (if a used URL): Run the URL through The Wayback Machine. Make sure there aren’t any previous associations with pornography, hate or violence. If there are, avoid the domain.
Keyword research: Does the domain use popular and focused keywords? Make sure the domain and its associated URLs will be conducive to search engine visibility. Check it on tools like Overture Keyword Selector, Google Suggest, WordTracker, and Keyword Discovery. Link.
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